1. Stress-based pedals - RON
2. Follow your friend app (how to follow a car in front of you) - followme/breadcrumb/caravan
3. /retrofitting cars with awareness and driving habit altering technology
4. awareness app that tracks your activity while driving and gives you a report - time spent texting/calling/on apps
5. weather app - hydroplaning fix??
Idea: turning your daily grind/commute into a points-based game. Points earned based on average fuel economy for the past x days, driver's health-based data (# of steps walked etc), car's service record, time spent in slow traffic etc. App will have accelerometer-based inputs - so, inputs are accepted only when car is stationary. Prizes - discount coupons for service stations, health stores.